🥽 Engineered for flexibility
BP wasn’t built to enforce rigid rules—it was designed to adapt. Unlike more monolithic systems, it encouraged variation, exploration, and creative problem-solving. From component architecture to the underlying code, the system was designed to be flexible when one-size-fits-all solutions fell short.

👯‍♀️ Collectively owned
With a lean team, BP thrived as a shared responsibility. It was maintained by the same people who relied on it daily, creating a space where everyone, from engineers to designers, could contribute, shape, and improve the system together. This openness led to richer perspectives and stronger outcomes.

🧰 Code as the source of truth
Rather than relying on static design files, we treated code as the most accurate representation of the user experience. This ensured our designs were always grounded in what was technically real, driving consistency and alignment across every touchpoint.

🥽 Engineered for Adaptability.
BP wasn’t built as a rigid, one-size-fits-all framework. Instead, it was crafted to embrace flexibility, encouraging variations, deviations, and creative interpretations. This spirit of adaptability is woven into every facet of the system, from the way components are organized to the dynamic code that drives them, making it capable of accommodating innovative, custom solutions.