✨ About Me
👋 Hey there! I’m a UI/UX designer who’s been crafting digital magic for over 9 years—think sleek interfaces, smooth flows, and just the right amount of micro-interactions to make you smile. I’ve worked with everything from global food brands to financial giants, and I still geek out over a perfectly structured Figma file.
I’m a big believer in user empathy, bold ideas, and designs that actually make people’s lives easier. When I’m not moving pixels, I’m probably over-customizing my salad, obsessing over type pairings, or trying to explain UX to my tortoise, Luigi (he’s not very responsive, but he’s a great listener 🐢).
I'm highly skilled in wireframing, prototyping, user research, and delivering high-fidelity mockups using tools like Figma, Sketch, Adobe XD, and InVision. Whether I’m building a product from scratch or optimizing an existing experience, I thrive in collaborative, cross-functional environments—working closely with product managers, developers, and stakeholders to bring complex ideas to life.
My design philosophy is grounded in empathy, clarity, and continuous iteration. I’m passionate about solving real-world problems through thoughtful design, ensuring every decision supports both user needs and business goals—from ideation through to launch.
Ultimately, I aim to design solutions that don’t just look great—they elevate usability, drive engagement, and deliver measurable impact.
🔧 Top Skills (Expanded)
Information Architecture & User Flows – Clear task models, sitemap strategy, and edge-case mapping
Usability Testing & Research Ops – Test planning, moderated/unmoderated studies, synthesis, and insight storytelling
Accessibility (WCAG 2.2 AA) – Color/contrast, keyboard nav, screen-reader semantics, and inclusive patterns
Interaction & Motion Design – Micro-interactions, transitions, and feedback that boost clarity and delight
Design Tokens & Theming – Token architecture, multi-brand scaling, and cross-platform parity
Responsive & Mobile-First UI – Fluid grids, adaptive layouts, and performance-aware design
Kiosk & POS UX – High-throughput flows, glanceable UI, and error-proof ordering experiences
E-commerce & CRO – Funnel diagnostics, A/B testing, and checkout optimization
Analytics-Informed Design – GA4/Mixpanel/Amplitude instrumentation and KPI-driven iteration
Localization & Internationalization – RTL, currency/units, and content density considerations
Content & UX Writing – Microcopy, error states, empty states, and voice/tone guidelines
Email & Lifecycle UX – Responsive email design, modular templates, and CRM journey mapping
Design System Governance – Contribution models, component documentation, and release/versioning
Developer Handoff & QA – Specs, redlines, tokens, Zeplin/Inspect, and design-to-code parity checks
Agile Collaboration – Backlog grooming, sprint rituals, and cross-functional facilitation
Stakeholder Alignment – Workshops, storymapping, and decision logs to drive clarity
Platform Fluency – iOS/Android HIG & Material, web standards, and kiosk hardware constraints
CMS & Commerce – Contentful/Shopify patterns, templating, and merchandising UX
Brand & Art Direction – Systems that translate across web, mobile, email, and social
Privacy & Compliance by Design – Data-minimization UX, consent flows, and clear permissions