PROJECT DESCRIPTION

CodeSpark, a leading learn-to-code platform for kids, needed a modernized website that reflected its playful brand while clearly communicating value to parents and educators. I led the redesign to improve usability, increase conversions, and better showcase the product’s features.

Key Contributions:

• Completely redesigned the marketing site to align with updated brand visuals and messaging

• Simplified navigation and content hierarchy for clearer user journeys across parent, teacher, and school administrator segments

• Created modular, responsive layouts optimized for both desktop and mobile browsing

• Worked cross-functionally with product, marketing, and development teams to ensure pixel-perfect implementation

• Focused on increasing trial sign-ups and highlighting curriculum credibility through design